Inspired by a passion for tailoring passed down by his mother and great grandmother, Achille Maramotti founded MaxMara in 1951, in the Italian city of Reggio Emilia. He began with a line of high-end coats which were inspired stylistically by French haute couture but made using cutting-edge industrial tailoring techniques. Recognized around the world as the precursor of modern prêt-à-porter, today Max Mara is one of the world’s largest international fashion houses, synonymous with luxury, style and quality. Max Mara is the epitome of Italian quality and craftsmanship.