A historic building on 6, Panepistimiou Street, Tissot opted to launch its first store in Greece. From the showcase of the boutique, one can admire the distinctive character of the Swiss watch brand. The three showcases, where the new models of the brand are housed, serve as a signature, and the signature safe box, which points to the clock rim, is also visible. Inside the store, the most sporting collections of the brand are emerging, while the bright black and white showcases with the wonderful red crystal coatings uniquely display the largest collection of Tissot watches throughout Greece. The interior decoration of the Boutique is completed with the illuminated artists who “communicate” with the new “Tissot, This is yourtime” campaign.