On March 31, 2017, the new branch of the technology and entertainment chain Public was launched. The new store is located in the center of the city and is a place of unique aesthetics and architecture, combining the glamor of old Athens with the modern architectural trends. It is housed in a 1930s Athenian building on Skoufa Street, dominated by art deco rails on the staircase and books-library up to the ceiling. Thanks to its unique concept, the technology and entertainment products on display at the store are creatively intertwined to provide the customer with a complete experience while being selected after a special curation designed to address the needs of the modern day, proposing limited editions and Exclusive options found exclusively in that store. Public in Kolonaki is the 52nd chain store in Greece and Cyprus and is expected to become an attraction for Kolonaki residents, businessmen in the area, as well as for those who choose to tour this historic area of Athens.