Paradise Mall, Sofia, Bulgaria
January - March 2016
F21 Architectural Team / Proarch
Teren Operations Europe
American chain of fashion clothing Forever 21 started entering the Eastern Europe market in spring 2016 and the first location is Sofia. The debut Bulgaria store opened on Saturday, April 2, 2016 at Paradise Center. The new Forever 21 store occupies about 1,000 square meters of area at the mall showcasing latest lines of the brand. Forever 21 is one of the largest specialized retail chains in the United States. The unique advantages of the brand include the term “fast fashion”, which means that every hot fashion trend is instantly caught on the catwalks and literally the next day can be found in the stores of the chain, thus providing access to the hottest fashion trends of women and men of all ages. Greek company Teren Management Europe which runs Forever 21 stores in Bulgaria is representing the brand in other 10 countries of Central and Eastern Europe. The brand was founded in Los Angeles in 1984 and is implementing its plans for massive expansion, aiming to double the number of stores in the next three years. The popular brand currently has more than 750 stores in 47 countries around the world, including the United States and an international presence in Canada, China, Europe, Hong Kong, India, Israel, Japan, Korea, South America, Mexico, the Philippines and the United Kingdom.