Sofia Ring Mall, Sofia, Bulgaria
July 2020 - January 2021
Beyazov and son
Sofia South Ring Mall EAD
The famous German fashion retailer Peek & Cloppenburg opened its third store in the Bulgarian capital Sofia on March 4th at the Sofia Ring Mall. The store occupies two floors with a total area of over 3,000 sq.m. The company’s product range offers fashion for the whole family and for every occasion – from clothes for leisure, to clothes for business meetings to formal evening proposals for special occasions. Peek & Cloppenburg dominates by supporting brands from all fashion divisions and price categories. About 100 different brands will be presented in the new store at Sofia Ring Mall, divided into separate men’s and women’s fashion zones. These include prominent brands such as Armani Exchange, BOSS, HUGO, JOOP !, Marc O’Polo, Polo Ralph Lauren, Tommy Hilfiger, S.Oliver, as well as chain brands such as Jake * s and Review. The store also has a specially designed area with suggestions for sportswear and leisure. Peek & Cloppenburg is a family-owned independent fashion retailer and, according to the company, a market leader in luxury clothing. It has over 140 stores in 15 countries across Europe – Germany, Austria, Switzerland, the Netherlands, Poland, Croatia, Czech Republic, Hungary, Latvia, Lithuania, Romania, Slovenia, Slovakia, Bulgaria and from this year in Serbia. The expansion of the company started in the late 90’s, today it has about 16,000 employees. In addition to clothing and footwear retail stores, the group also includes several subsidiaries. Among them is the men’s clothing manufacturer ANSON’S Herrenhaus KG (ANSON’S). The company was founded in 1989 as a textile company based in Düsseldorf, and today owns 19 fashion houses in 15 cities and is the largest supplier of menswear in Germany. Part of Peek & Cloppenburg are the stores under its own REVIEW brand, as well as online stores. Their own brands are produced and sold by the International Brands Company. Other in-house companies handle marketing, design, logistics and IT.
Peek & Cloppenburg has been present in Bulgaria since 2010, when it opened two stores in Sofia – in March at Serdika Center and in April at The Mall.