4, Panepistimiou Str., Athens
November 2020 - March 2021
Tod’s, in collaboration with the Fais Group, are celebrating the opening of the new Tod’s boutique in Athens, which is being moved to one of the busiest streets in the city, Panepistimiou Street. The new boutique Tod’s is a space of 150 sq.m., with two see through zones, one for women and one for men. The light that penetrates and fills the open space represents an important aspect of the new philosophy of Tod’s stores around the world: reflecting the unchanging philosophy of the Brand, each boutique is impressive thanks to the unique details that characterize the city that hosts it. The decoration of the new Tod’s boutique in Athens is linear, abstract and absolutely elegant. The silver mirrors, the specially designed leather upholstered windows, the showcases, the orange and dark chocolate leather sofas, and the travertino marble floors exude a simple, relaxed luxury, synonymous with both the Brand and the city. Since its inception as a small shoe factory at Casette D’Ete in the early 1940s, Tod’s has been the epitome of authentic Italian style, with an emphasis on impeccable craftsmanship. All Tod’s products are made entirely in Italy, a unique feature that has kept Brand customers loyal for generations.